AVTRMed Appoints Joseph Boorady, OD, FAAO to Board of Directors
Veteran eye-care executive and optometrist brings decades of leadership across clinical practice, academia, industry, and high-growth innovation to AVTRMed’s expanding Board
DAKOTA DUNES, SD – March 5, 2026 – AVTRMed, Inc., a healthcare AI company building autonomous clinical workflow solutions for optometry and ophthalmology, today announced the appointment of Joseph Boorady, OD, FAAO to its Board of Directors. Dr. Boorady brings more than 25 years of executive leadership across eye care, MedTech commercialization, and high-growth healthcare innovation – directly strengthening AVTRMed’s strategic position as it scales its AI platform across the eye care market.
“Joe Boorady’s track record of building and scaling winning organizations across eye care speaks for itself … His operational depth, industry relationships, and clinical credibility make him an extraordinary addition to our Board at a pivotal moment for AVTRMed.”
says Dr. Steven Ferguson, AVTRMed founder and CEO.
AVTRMed’s AI Clinic Assistant is currently deployed in live clinical eye care environments, delivering measurable operational impact – including saving practices more than 20 hours per week in administrative workload and improving patient appointment adherence. The platform automates inbound patient communication, scheduling follow-ups, and administrative coordination, enabling practices to redeploy staff toward patient care. Dr. Boorady’s appointment follows AVTRMed’s recent selection into the NVIDIA Inception Program, which validated the company’s technical architecture and reinforced its trajectory toward enterprise-scale deployment. Together, these milestones reflect AVTRMed’s deliberate approach to building institutional credibility alongside platform capability.
“I have spent my career at the intersection of eye care and technology, and AVTRMed is addressing a real and persistent problem in practice operations … I am proud to join the board and help accelerate what this team is building.”
says Dr. Joseph Boorady.
About Joseph Boorady, OD, FAAO
Dr. Boorady is a veteran eye-care executive with more than 25 years of ophthalmic industry experience. He served as President & CEO of Euclid Vision Systems and previously held executive roles including Vice President of Ocular Surface Disease at Johnson & Johnson Vision, President & CEO of TearScience, and Senior Vice President of Sales and Marketing at Zeiss Meditec. He was named the SUNY College of Optometry’s 2018 Alumnus of the Year in recognition of his entrepreneurial leadership and industry impact.
About AVTRMed, Inc.
AVTRMed is a healthcare AI company building scalable platforms that augment clinical and operational workflows through advanced artificial intelligence. The company’s AI Clinic Assistant platform serves eye care practices with autonomous solutions for patient engagement and administrative automation. AVTRMed is a member of the NVIDIA Inception Program.
Media Contact
Brian Regan
COO | AVTRMed, Inc.
(919) 229-9594
brian@avtrmed.com
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